Share this on: MA Philippines Dealer Conference 2024 MA Philippines Dealer Conference 2024 was held last 30 November 2024 at Seda Manila Bay, Aseana City with 41 customers, total of 95 participants and 26 Bosch Associates. The event theme is “Spark The Drive” as it encapsulates the journey of overcoming challenges and reaching new heights. It symbolizes inspiration and motivation to begin a new journey and represents a determination to continue moving forward. Dealers were welcomed with simple but fun games to keep them entertained while waiting for the main event. Then, the program started with a Fast Lane group game – how well do you know Bosch products and traffic signs (matching the sequence shown on the screen). After dinner, a mood setter clip about racing emphasizing team effort was played. Then, Paulo Duarte officially started the program and presented the following: Bosch Group (in figures)Philippines (Macro-view)MA Philippines Sell-In and Sell-Out2025 Growth Target (How) Marcio Coelho, shared about the Opportunities and Challenges of transformation converge: Evolution of China mobility industryBosch Mobility: successes and opportunitiesMA ASEAN OverviewInnovation and Tech Advancements Michael Tengonciang, gave a glimpse of what Bosch MA /PH Marketing has done for 2023-2024 and 8 focus points: Portfolio StrengthDistribution of Full Product RangeFull Range DistributorReinforce Pull EffectNew ProductsMarketing and Brand AwarenessCSRDigitalization and Automation Invited speakers from MA ASEAN – Cheong Min Wei presented about 1TL Digital Collaboration and Grace De Guzman presented about Customer Assortment Dashboard. As a tradition, top performers per product and segments were recognized, with Herco Trading as the Dealer of the Year 2024 for MA/PH. Further topics Product catalog Auto parts and accessoriesRead more Services and Support Technical servicesRead more Download Centre Read more