100 Years of Bosch Wiper Systems: A Success Story with a Clear Vision for the Future

The history of Bosch windshield wipers is a story of progress. The electric drive was followed by milestones such as the development of the Twin dual-material wiper rubber (1994), which significantly improved cleaning performance. With the Bosch Aerotwin in 2001, the company set the new standard for modern flat-blade wipers, which are now original equipment (OE) in most new vehicles. Their aerodynamic design with a custom-fit Evodium spring strip ensures optimal contact pressure and a long service life.

"The invention of the electric windshield wiper by Bosch in 1926 was a quantum leap for road safety," says Bart Robijns, Head of Wiper Development at Bosch. "A modern wiper is also a crucial component in the vehicle: The latest generation of electric vehicles, in particular, places high demands on acoustic performance. Wipers with maximum running smoothness and no disruptive background noise are required. Furthermore, modern driver assistance systems rely on an impeccably clean windshield so that cameras and sensors can accurately and continuously capture the vehicle's surroundings."

As a highlight of the anniversary year, Bosch is launching a comprehensive communication campaign, which officially begins with the trade fair Automechanika. Under the motto "100 years of seeing what matters," the campaign tells an emotional story that connects generations and focuses on the themes of family, care, and nostalgia. The campaign includes emotional videos, extensive social media activities, and other attractive communication materials that workshops and retailers can use to target their customers. With this, Bosch thanks its long-standing partners for the successful collaboration and also sets a sign for the continuation of these partnerships.